Consumer Promotion Offering Factory Rebate or Special Financing on New Hot Tubs to Kick Off Major Campaign
Jacuzzi Hot Tubs announces that the company is taking part in a new national online advertising campaign, “There’s Only One,” to raise awareness of the all-day benefits of hydrotherapy, and the company’s history of innovation in the hot tub industry. Key messages define the Jacuzzi® experience and remind consumers that the company’s founders started the modern hot tub industry.
“The Only Real Deal,” Jacuzzi’s Spring consumer promotion is running from May 18 to June 17, 2012. Consumers have the option of a factory rebate up to $1,000 or special financing offers at 4.99% APR or 12 months No Interest.
The brand positioning slogan, “There’s Only One,” describes the Jacuzzi Hot Tubs experience as “social and private, fun and relaxing.” Online videos feature attractive, smiling hot tub users at a barbeque, golfing and drinking martinis, with a voiceover tagline, “only one hot tub makes you feel like this…all day long.”
“The campaign shows people that a Jacuzzi hot tub session can energize you all day long,” said Nate Mangum, Jacuzzi Director of Brand and Channel Marketing. “We have a long history of award-winning design, patented jet technology and spa innovation that enables our brand of hydrotherapy to deliver amazing benefits. The relaxing experience you get in a Jacuzzi brand hot tub stays with you; it reduces the effects of stress, relieves pain, and can even help you get a good night’s sleep.”
The Real Deal rebate offer is available at Jacuzzi hot tub dealerships in the United States and Canada.